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Set up Iris, the Instagram manager

Install the Iris Agent Hub template, connect Instagram Graph, connect one channel, and teach Iris your brand. Iris plans your calendar and drafts captions, hooks, hashtags, and reply queues — you approve and publish everything.
Iris is a single-account Instagram operator built as an Agent Hub template. She plans a weekly content calendar, drafts captions and hashtag sets, prepares DM and comment replies for approval, watches trends in your niche, and compiles weekly performance reviews. Publishing stays manual by design — Iris drafts, you post, reply, and follow.
Iris is just the default name. On first run she asks what you’d like to call the agent — rename it to anything, or keep “Iris.” This guide calls her Iris throughout.

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Before you install

1

A running Nora instance with dashboard access

You connect the integration and channel from the agent’s detail page, so you need editor access to the destination workspace.
2

An Instagram Creator or Business account

Connected to a Facebook Page. Personal accounts can’t use the Instagram Graph API. You’ll need an Access Token and the Business Account ID.
3

Your brand basics ready

Handle, niche, audience, three voice adjectives with a couple of examples, content pillars, and hard nos. Iris turns these into BRAND.md — her single most important file.

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Step 1 — Install Iris from Agent Hub

From the dashboard, open Agent Hub, find the Iris Instagram Manager listing (under the Built-in filter), and click Install. Pick a workspace and agent name. Nora materializes the template’s files into a new agent. See Publish and install Agent Hub templates for the general install flow.
Iris template detail

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Step 2 — Connect Instagram

Open the agent → Integrations tab and connect Instagram Graph.

Instagram Graph

Form-based connect: paste a long-lived Access Token and your Business Account ID (Facebook Page ID optional). Requires a Creator or Business account with the instagram_basic, instagram_content_publish, and pages_show_list scopes.
Iris reads insights, comments, and media through this integration. Without it she can still plan and draft from your brand file — she just can’t pull live analytics. The API is read-oriented; most operators do the final publish step in the Instagram app or Meta Business Suite.
When you connect the provider, Nora automatically writes integrations/NORA_INTEGRATIONS.md into the agent’s workspace and updates TOOLS.md. Iris reads that file to know what’s connected — you never edit it by hand.

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Step 3 — Connect one channel

Iris needs one communication channel to reach you with rundowns, draft batches, and approval requests. This lives in the Channels tab — a different tab from Integrations. WhatsApp is the recommended example:
1

Create a WhatsApp Cloud API app

At developers.facebook.com, create an app and add the WhatsApp product (Meta’s WhatsApp Cloud API).
2

Copy your credentials

Copy the Phone Number ID and an Access Token. Optionally set a webhook Verify Token for inbound messages.
3

Add the channel in Nora

Open the agent → Channels tab → add WhatsApp → paste the Phone Number ID and Access Token. Credentials are encrypted at rest.
Prefer something else? Telegram, Slack, Discord, and email all work — see Configure channels. You only need one.

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Step 4 — Teach Iris your brand

Send any first message. Iris introduces herself, offers to rename, confirms your integration and channel are connected, then walks you through BRAND.md:
  • Your handle, niche, and account type
  • Who follows you and the one reason they hit follow
  • Three voice adjectives + “do sound like / do NOT sound like” examples
  • Content pillars (the buckets most posts fit)
  • Hard nos — topics, phrasings, or days that are off-limits
You can answer in chat and let Iris write the file, or fill BRAND.md directly. This is the most important step — without a real brand file, captions come out generic. Iris reads it back for confirmation, then offers a first action: a week plan, test captions, or a trend scan.

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What Iris will and won’t do

  • Draft-only by design. Iris drafts captions, calendars, and replies; you publish, reply, and follow.
  • No growth automation. Auto-follow, auto-like, auto-comment, and engagement pods are blocked on purpose — they get accounts action-blocked or shadowbanned.
  • Approval every time. Every feed post, Story, Reel, comment, and DM is drafted for your review.

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API limits

  • Instagram Graph is restrictive. It gives insights, comment reads, and Content Publishing — but Stories, Reels publishing, and DM automation are limited or heavily rate-limited.
  • Meta Business Suite is the easy path: Iris drafts the caption, hashtags, and visual brief; you upload and schedule the asset there.
  • Drafting works without API access — only auto-pulled analytics are affected.

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Troubleshooting

Iris reads integrations/NORA_INTEGRATIONS.md, regenerated when integrations sync. Re-open the Integrations tab to confirm Instagram Graph shows connected, then ask Iris to re-check.
Confirm the account is a Creator or Business account linked to a Facebook Page, the token is long-lived, and it carries the instagram_basic, instagram_content_publish, and pages_show_list scopes. See the Instagram integration guide.
BRAND.md needs more signal — add “do sound like / do NOT sound like” examples and tighten the hard nos. Iris reads it every session.